Which groundbreaking product launch strategy did 'Hamilton' use in 2015 that changed how Broadway shows build anticipation before opening night?

The performing arts industry relies on innovative product launches to attract audiences and create buzz around new shows, performances, and theatrical technologies. From Broadway debuts to opera house premieres, successful product launches can make or break a production's success. Test your knowledge about the strategic product launch approaches that have revolutionized how performing arts organizations introduce new productions to audiences around the world.

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Released a complete free soundtrack on streaming platforms before the Broadway premiere
Performed the entire show on YouTube as a one-night virtual event
Launched with a 'pay-what-you-want' ticket model for the first month
Created an interactive mobile app where users could play characters from the show