Which celebrity-brand collaboration broke records in 2019 by selling out entirely within 24 hours and generating an estimated $1 billion in revenue its first year?

Celebrity-brand collaborations have become a cornerstone of modern pop culture marketing, creating products that transcend mere merchandise to become cultural phenomena. These partnerships often generate unprecedented buzz, astronomical sales, and sometimes even reshape entire market segments. Test your knowledge of these iconic pop culture collaborations that had fans lining up around the block and crashing websites!

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• Rihanna's Fenty Beauty with LVMH
• Travis Scott's McDonald's Meal
• Kylie Jenner's sale of 51% of Kylie Cosmetics to Coty
• BTS's collaboration with Samsung

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