Which innovative brand launch strategy did Bjarke Ingels Group (BIG) use in 2009 that revolutionized architectural firm marketing?

In the world of architecture, branding and firm identity have become increasingly important. The Bjarke Ingels Group (BIG) is known not only for its innovative architectural designs but also for its distinctive brand identity and marketing approach. This poll tests your knowledge about how this influential architectural firm established its brand presence in the industry through a specific launch strategy that changed architectural marketing.

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The 'YES IS MORE' archicomic manifesto, presenting architectural concepts as an accessible comic book format
The 'Form Follows Fiction' campaign, featuring miniature physical models sent to potential clients worldwide
The 'BIG Thinks' digital platform, the first architect-owned subscription service for design thinking
The 'Hedonistic Sustainability' virtual reality exhibition allowing clients to experience unbuilt designs