Which major brand deliberately chose its signature color because research showed it stimulates appetite and creates a sense of urgency?

Color psychology plays a crucial role in brand identity and consumer decision-making. Studies show that people make subconscious judgments about products within 90 seconds of initial interaction, with up to 90% of that assessment based on color alone. Major corporations invest millions in researching the perfect color palette that will trigger desired emotional responses and drive purchasing behavior. Test your knowledge about how specific brands leverage color psychology in their marketing strategies.

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McDonald's (yellow and red)
Tiffany & Co. (robin's egg blue)
Coca-Cola (red)
IBM (blue)