Which retailer famously decided to close ALL its stores on Black Friday, encouraging customers to #OptOutside instead of shopping on retail's biggest day?

In the retail world, location decisions can make bold statements about brand values. In 2015, one outdoor retailer made headlines with a unprecedented geographical retail strategy that shocked the industry and consumers alike. This decision went against conventional retail wisdom but perfectly aligned with their brand mission and values. Test your knowledge about this famous retail strategy that had industry experts talking for years!

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REI (Recreational Equipment, Inc.)
Patagonia
The North Face
L.L. Bean