Which brand's product placement in the film 'E.T. the Extra-Terrestrial' (1982) led to a reported 65% increase in sales and revolutionized the practice of brand integration in Hollywood?

Product placement in films and TV shows has become a sophisticated art form and lucrative revenue stream in the entertainment industry. From subtle brand appearances to memorable integrations that become part of pop culture, these strategic advertising partnerships can significantly boost brand awareness and sales. This trivia tests your knowledge about one of the most successful product placement deals in cinema history that changed how brands approach film partnerships.

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• Reese's Pieces (Hershey)
• Coca-Cola
• Ray-Ban sunglasses
• Atari video games

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