Which famous product positioning strategy did Phoenician merchants use to differentiate their luxury purple dye (known as 'Tyrian purple') in ancient Mediterranean markets?

The ancient world was full of sophisticated trade networks and marketing strategies that would impress even modern business professionals. The Phoenicians were masters of brand positioning and product differentiation, creating a commercial empire that spanned the Mediterranean. Test your knowledge about how these ancient merchants created one of history's most recognized luxury brands and positioned their products for international success.

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They created artificial scarcity by limiting production to royal workshops and promoting it as exclusively for nobility
They offered lower prices than Egyptian competitors through more efficient manufacturing techniques
They marketed it primarily as a religious symbol rather than a luxury good
They bundled it with free cedar wood products to encourage first-time customers