Which pharmaceutical marketing campaign was the first to utilize direct-to-consumer virtual reality experiences to simulate the patient journey through a chronic condition?

Throughout history, pharmaceutical and medical device companies have launched innovative marketing campaigns that transformed healthcare awareness and patient engagement. Some campaigns have become legendary in both medical and marketing circles for their impact on patient education, diagnosis rates, and treatment adherence. Test your knowledge about these landmark medical marketing initiatives that changed the healthcare landscape!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

AbbVie's 'This Is Living With Crohn's' VR experience (2016)
Pfizer's 'More Than Medication' migraine simulation (2018)
Novartis' 'See What I See' glaucoma awareness program (2017)
Johnson & Johnson's 'Patient Perspective' arthritis campaign (2019)