Which groundbreaking marketing strategy did NASA use to build public engagement before the James Webb Space Telescope's launch?

NASA's James Webb Space Telescope was one of the most anticipated product launches in astronomy history, with a complex marketing strategy spanning decades. The telescope, which cost approximately $10 billion to develop, required careful public engagement to maintain funding support and scientific interest. This poll tests your knowledge about the innovative marketing approaches that helped make this revolutionary astronomical tool a household name despite numerous delays and budget concerns.

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The 'Webb Telescope Name Your Star' campaign, allowing the public to purchase and name stars visible to the telescope
The 'Webb-sight' augmented reality app that showed what the telescope would see from different locations around the world
The 'Webb Telescope First Images' global reveal event, simultaneously broadcasting first images on screens worldwide
The 'Webb Space NFT Collection' releasing digital ownership of expected telescope discoveries to fund operations