Which language learning company pioneered the 'freemium' model with its 'streak' feature that gamified daily practice, significantly increasing user retention and creating a new retail customer journey standard?

Dictionary companies and language learning platforms employ fascinating retail strategies to market their products. This poll tests your knowledge about one of the most successful retail customer journeys designed by a language product company. The strategy in question revolutionized how consumers interacted with language learning tools and created a marketing sensation that changed industry standards.

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