Which studio pioneered the use of 'dynamic ticket pricing' algorithms that adjust movie ticket costs based on demand, time of day, and seat location?

The film industry has undergone massive changes in how movies are marketed and distributed. One of the most significant innovations came when a major studio transformed how films were released and analyzed at the box office. Test your knowledge about this product innovation that changed how Hollywood measures success and plans release strategies.

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AMC Theatres with their 'Sightline' program in 2022
Universal Studios with their 'FlexView' system in 2019
Regal Cinemas with their 'PrimeSpot' technology in 2021
Cinemark with their 'ValueSeat' initiative in 2020