Which retailer launched the first widely-adopted AR 'virtual try-on' feature that allows customers to visualize furniture in their homes through a mobile app?

Augmented Reality (AR) is transforming the retail landscape by bridging the gap between online and offline shopping experiences. Major retailers are investing heavily in AR technologies to enhance customer engagement, reduce return rates, and provide unique interactive experiences. Test your knowledge about cutting-edge AR applications in retail that are reshaping how consumers interact with products before purchase.

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IKEA
Wayfair
Amazon
Target