Which pharmaceutical company first introduced the 'patient assistance program' concept as a marketing strategy that has since become an industry standard for high-cost medications?

The pharmaceutical and medical device industries have pioneered some of the most innovative marketing strategies in retail history. From direct-to-consumer advertising to sophisticated point-of-sale systems in pharmacies, medical marketing has transformed how healthcare products reach consumers. Test your knowledge about a groundbreaking marketing campaign that changed how medical products are promoted to both healthcare professionals and patients.

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Merck & Co. with their program for HIV medication Crixivan in 1996
Pfizer with their Pfizer RxPathways program in 2002
Johnson & Johnson with their CarePath program in 1999
GlaxoSmithKline with their Patient Assistance Foundation in 2001