Which celebrity's endorsement deal with Fortnite in 2021 broke records by generating over $20 million in revenue within 48 hours from their in-game skin and items?

In the gaming industry, celebrity endorsements can dramatically boost a game's visibility and sales. Major gaming companies invest millions in partnerships with influential figures who can authentically connect with their target audiences. These collaborations often involve celebrities appearing in the games themselves, featuring in promotional content, or streaming gameplay to their followers. Test your knowledge about one of the most financially successful gaming endorsement deals in recent history!

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Travis Scott
Ariana Grande
LeBron James
Marshmello