Which major consumer products company named its logo after Thor's hammer and deliberately incorporated Norse mythology into its brand identity?

Throughout history, companies have leveraged mythology and folklore in their brand strategies to create powerful, resonant identities. Ancient symbols carry cultural weight and psychological impact that modern marketers continue to harness. This trivia question explores how one major global brand utilized Norse mythology as a cornerstone of its visual identity and brand storytelling.

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Mjölnir Apparel (athletic wear company)
Volvo (the circle and arrow logo represents Mjölnir, Thor's hammer, symbolizing strength and durability)
Viking Cruises (their ship designs incorporate hammer motifs)
Hammer Energy Drinks (their lightning bolt logo is meant to evoke Thor)