Which pioneering literary subscription service was founded in 2012 by a former hedge fund analyst and is credited with popularizing the model of sending subscribers curated books based on their reading preferences?

The publishing industry has evolved dramatically in the digital age, with subscription services becoming a major innovation in how readers discover new books. These literary subscription boxes combine product curation, consumer psychology, and innovative business models to create personalized experiences for bibliophiles. Test your knowledge about this growing segment of the literary retail market!

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Book of the Month Club (in its modern iteration)
Literati
Book Riot's TBR
Book Passage