Which of these innovative album release marketing strategies was actually implemented by a major artist, becoming a game-changer in music industry promotion?
In the competitive music industry, innovative marketing strategies often define successful album launches and artist breakthroughs. This poll tests your knowledge about a groundbreaking marketing campaign that changed how music products are promoted and distributed in the digital era. Can you identify which revolutionary marketing approach actually happened?
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- Radiohead's 'In Rainbows' (2007) pay-what-you-want digital release, allowing fans to decide the value of the album
- Taylor Swift's 'Red' (2012) release requiring fans to solve online puzzles to unlock and purchase individual album tracks
- Kanye West's 'Yeezus' (2013) launch where albums were only available through geocached locations fans had to physically find
- Lady Gaga's 'ARTPOP' (2013) release utilizing augmented reality where songs could only be heard when pointing smartphones at specific public murals
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