Which streaming platform pioneered the 'hot-linked' shopping experience that allows viewers to purchase products seen in shows while watching?

The film and television industry has embraced e-commerce in innovative ways to sell merchandise, digital content, and experiences. Major studios and streaming platforms have developed sophisticated online retail strategies that have transformed how fans engage with their favorite shows and movies. Test your knowledge about the intersection of entertainment e-commerce and the film/TV industry!

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• Amazon Prime Video with its X-Ray technology
• Netflix with its 'Netflix Shop' integration
• Disney+ with its 'Disney Marketplace' feature
• HBO Max with its 'Scene & Shop' function

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