Which luxury fashion brand created a loyalty program specifically centered around preserving traditional artisan craftsmanship, where members earn points by attending cultural workshops?

Throughout history, successful brands have leveraged cultural traditions to build powerful loyalty programs. By incorporating heritage elements into their marketing strategies, companies can forge deeper connections with consumers who identify with those traditions. This poll tests your knowledge of how cultural traditions have been strategically integrated into notable loyalty programs around the world.

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Hermès with its 'Carré Club' program that rewards customers who participate in silk scarf-making workshops featuring traditional techniques
Louis Vuitton with its 'Heritage Passport' program offering points for visiting historical trunk-making demonstrations
Gucci with its 'Artisan Circle' program that gives special access to members who attend leather crafting seminars
Chanel with its 'Atelier Society' program rewarding customers who participate in traditional French haute couture workshops