Which innovative marketing strategy did Celestron use during the 2007 launch of their NexStar 8SE telescope that led to a 300% increase in amateur astronomy product sales?

The astronomy industry has seen some revolutionary product launches that transformed how we observe the cosmos. Beyond just technological advancements, these products were accompanied by marketing campaigns that captured the public imagination and turned scientific instruments into must-have items. Test your knowledge about one of the most significant product launches in astronomical history!

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They partnered with NASA to offer buyers exclusive access to space mission imagery not available to the general public
They created the 'Backyard Cosmos' augmented reality app that showed users exactly what celestial objects they could view from their location on any given night
They launched a 'Trade-In Your Telescope' program where customers received 50% off by exchanging any old telescope regardless of condition
They implemented a subscription model where buyers received quarterly lens upgrades and maintenance for a yearly fee