Which company pioneered the first widely successful 'Telescope-as-a-Service' subscription model that allowed customers to regularly upgrade their stargazing equipment?

The astronomy industry has evolved from purely scientific endeavors to include consumer products and subscription services. Modern telescope manufacturers and astronomy equipment providers have developed innovative business models to make stargazing more accessible to enthusiasts of all levels. This poll tests your knowledge about a groundbreaking subscription model that changed how amateur astronomers access equipment.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Celestron Sky Club (2009)
Orion Telescope Exchange Program (2013)
Meade Instruments StarShare (2015)
Skywatcher Celestial Access (2011)