Which scientific instrument company completely rebranded itself after the success of its revolutionary confocal microscope system in the 1980s, adopting the product's name as the new company identity?

Test your knowledge about scientific instrument branding and how one revolutionary microscope changed both laboratory research and its manufacturer's identity. This poll explores the intersection of scientific innovation and corporate rebranding, highlighting how breakthrough products can transform not only scientific practice but also company trajectories and market positioning.

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Leica (formerly Ernst Leitz)
Zeiss (formerly Carl Zeiss)
Nikon (formerly Nippon Kogaku)
Leica Microsystems (formerly Wild Leitz)