Which famous CEO named their company's product development framework after the Norse mythological concept of 'Bifröst', the rainbow bridge connecting different worlds?

In the intersection of ancient mythology and modern retail innovation lies fascinating product development strategies. Many successful retail companies have drawn inspiration from folklore and mythological narratives to create compelling brand stories and product lines. This trivia question explores how one famous CEO leveraged mythological elements in a groundbreaking product strategy that revolutionized customer engagement and brand perception.

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Jeff Bezos at Amazon, connecting marketplace 'realms' through their inventory management system
Satya Nadella at Microsoft, creating cross-platform integration between digital and physical retail experiences
Marc Benioff at Salesforce, linking customer data 'worlds' in their CRM ecosystem
Tim Cook at Apple, bridging hardware and service offerings in their retail innovation pipeline