Which celebrity-brand collaboration pioneered the equity-based partnership model in consumer products, where the celebrity took an active role in product development rather than just endorsement?

Celebrity brand partnerships have evolved dramatically over the past decade, transforming from simple endorsements to complex co-creation relationships that shape product development. These collaborations can significantly impact brand perception, target demographics, and even redefine marketing strategies. This poll tests your knowledge about a groundbreaking celebrity partnership that changed the traditional product development model and set new standards for celebrity-brand collaborations in the consumer products industry.

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Rihanna's Fenty Beauty with LVMH (2017)
Beyoncé's Ivy Park with Adidas (2019)
Kanye West's Yeezy with Nike (2009)
Jessica Alba's The Honest Company (2011)