Which innovative marketing strategy did telescope manufacturer Celestron use in 2019 that resulted in a 45% increase in first-time telescope purchases?

The astronomy industry has seen remarkable growth in consumer products and experiences, from advanced telescopes to space tourism. Marketing strategies in this sector require specialized approaches to connect with both casual stargazers and serious astronomers. This trivia question tests your knowledge of a groundbreaking marketing campaign that changed how astronomy products are promoted to the general public.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Backyard Universe' campaign that included augmented reality preview apps showing what users could see with different telescope models
The 'Space Race' loyalty program that rewarded customers with increasingly valuable accessories based on observation hours logged
Partnership with Netflix to place their telescopes in popular sci-fi shows with custom QR codes linking to special edition products
The 'Star Hunter Challenge' social media campaign that awarded prizes for astrophotography taken exclusively with Celestron equipment