Which renowned ballet company successfully repositioned its brand in 2012 by launching an innovative digital platform called 'Ballet Everywhere' that dramatically increased its under-30 audience attendance by 45%?

The performing arts industry relies heavily on effective brand positioning to attract audiences in a competitive entertainment landscape. Major theaters, dance companies, and performance venues each craft unique brand identities to distinguish themselves. This trivia question explores how a famous performing arts organization successfully repositioned its brand to appeal to younger audiences while maintaining its artistic integrity.

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American Ballet Theatre
The Royal Ballet
New York City Ballet
Bolshoi Ballet