Which book's unprecedented marketing campaign in the 1970s pioneered the concept of the 'blockbuster bestseller' and transformed how books were sold in retail?

The publishing industry has evolved dramatically over the decades, with certain books transforming not just literature but retail strategies and consumer demographics. This trivia question explores a pivotal moment in book retail history that changed how publishers targeted readers and how bookstores displayed merchandise. Test your knowledge about this significant market shift that continues to influence the arts and literature retail landscape today.

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Peter Benchley's 'Jaws' (1974)
Mario Puzo's 'The Godfather' (1969)
Stephen King's 'Carrie' (1974)
Alex Haley's 'Roots' (1976)