Which iconic advertising slogan from the 1950s was revolutionary for featuring the first celebrity endorsement on television, helping transform the Timex watch from an inexpensive timepiece to a symbol of reliability?

In the history of advertising, few moments transformed product marketing as dramatically as the early days of television. As this new medium entered American homes in the late 1940s and 1950s, brands had to completely reimagine how they connected with consumers. This poll explores a pivotal advertising slogan that represented a major shift in how products were marketed during this transformative era in consumer culture.

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• "It takes a licking and keeps on ticking"
• "Look sharp, feel sharp, be sharp"
• "Progress is our most important product"
• "Time marches on, but Timex stands still"

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