Which medication's marketing campaign in 1997 marked a pivotal shift in pharmaceutical advertising by becoming the first major direct-to-consumer TV campaign after FDA guideline changes?

The pharmaceutical industry invests heavily in marketing campaigns to educate healthcare professionals and patients about new medications. These campaigns must navigate complex regulatory environments while effectively communicating benefits and risks. This trivia question explores a groundbreaking moment in pharmaceutical marketing that changed how the industry approaches direct-to-consumer advertising.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer