Which company launched the first widely successful modern customer loyalty program in 1896, using 'stamps' that customers could collect and redeem for merchandise?

Before digital apps and points systems transformed how we shop, one company pioneered the concept of customer loyalty programs that would change retail forever. This innovation rewarded repeat purchases with collectible items rather than digital points, creating a cultural phenomenon that lasted decades and inspired countless imitators. Test your knowledge of retail history with this question about the origins of modern customer loyalty programs!

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward's 'Preferred Customer Program'
• Sears Roebuck's 'Collector's Club'
• Woolworth's 'Red Point Rewards'

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