Which innovative digital marketing campaign was credited with helping 'Hamilton' become a cultural phenomenon before it even opened on Broadway?

The performing arts world relies heavily on innovative marketing strategies to fill seats and create buzz around productions. From Broadway shows to local theater companies, marketing tactics have evolved significantly in the digital age. This poll tests your knowledge about a groundbreaking digital marketing campaign that transformed audience engagement for a major performing arts production. How well do you know the strategies that help performances sell out?

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#Ham4Ham daily lottery performances outside the theater, livestreamed on social media
The 'In the Room Where It Happens' VR experience that let users virtually attend a performance
The 'My Shot' TikTok challenge that went viral among teenagers
An immersive alternate reality game where fans solved puzzles about Alexander Hamilton's life