Which major ticketing platform for Broadway shows experienced a significant failure in 2016 when it attempted to eliminate physical tickets entirely, resulting in audience backlash and system reversal?

The performing arts industry has undergone significant retail transformations in recent years. From traditional box office sales to innovative digital platforms, theaters and performance venues have reimagined how they sell tickets and merchandise to enhance audience experience and loyalty. This trivia question examines a fascinating retail failure that taught the industry valuable lessons about customer expectations and technological integration.

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TheaterDirect's 'PaperFree' initiative
Telecharge's 'Digital Only' system
Ticketmaster's 'Presence' platform
StubHub's 'Virtual Access' program