Which performing arts e-commerce innovation was first launched by Broadway in 2011, revolutionizing how theater tickets are purchased?

The performing arts industry has embraced e-commerce platforms in unique ways to reach audiences and sell experiences. While traditional ticket sales once dominated, today's performing arts organizations use sophisticated digital marketplaces to connect with fans, offer virtual experiences, and create immersive online shopping journeys. Test your knowledge about how the world of theater, dance, and live performance has innovated in the digital retail space!

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