Which Broadway musical underwent a major rebranding in 2002, replacing its iconic yellow-eyed cat logo with a more minimalist white mask design, resulting in a 35% increase in international ticket sales?

The performing arts world has seen remarkable marketing transformations over the decades, particularly in theater. Broadway shows invest millions in their branding strategies to create memorable visual identities that resonate with audiences worldwide. This poll explores one of the most significant rebranding efforts in Broadway history that changed how theatrical productions market themselves globally. Test your knowledge about the business side of the performing arts!

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The Phantom of the Opera
Cats
Les Misérables
Chicago