Which traditional cultural craft underwent a strategic brand transformation in 2009 when it was rebranded as 'Channapatna Toys & Dolls' with GI protection, helping local artisans increase their income by over 300%?

In the globalized marketplace, cultural traditions and heritage have become powerful brand assets. Many companies have successfully transformed cultural practices, crafts, and symbols into globally recognized brands while preserving their authenticity. This trivia question explores a remarkable cultural tradition that underwent a strategic brand transformation, elevating a local craft to international prominence while supporting traditional artisans.

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Indian lacquerware wooden toys from Karnataka, rebranded with a focus on natural dyes and sustainable materials
Indonesian batik textiles, rebranded with a standardized certification system for authentic handmade pieces
Moroccan pottery from Fez, rebranded with a central cooperative and direct-to-consumer export platform
Peruvian alpaca wool textiles, rebranded with fair trade certification and designer collaborations