Which candy experienced a 65% sales increase after appearing in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', leading to one of the most successful product placements in cinema history?

Product placement in movies and TV shows has become a powerful marketing strategy in pop culture. Some placements have been so successful they've defined brands and boosted sales dramatically. This trivia question explores one of the most famous examples of how a product's appearance in entertainment created a retail phenomenon that continues to influence consumer behavior today.

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses