Which global brand created the award-winning 'Year of the Tiger' Lunar New Year campaign in 2022 that featured traditional paper-cutting art combined with augmented reality experiences?

Throughout history, cultural festivals have been transformed into major commercial opportunities through innovative marketing campaigns. These events blend tradition with modern retail experiences, creating powerful brand touchpoints that honor heritage while driving consumer engagement. Test your knowledge about how global brands have successfully leveraged cultural traditions in their marketing strategies!

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Nike - with interactive 'prosperity envelopes' that revealed virtual tiger designs when scanned
Coca-Cola - with limited edition bottles featuring zodiac tiger designs that animated when viewed through their app
Apple - with specialized tiger-themed wallpapers and a donation program for tiger conservation efforts
Gucci - with an exclusive tiger-patterned collection and virtual tiger companions for social media