Which famous marketing campaign involved placing mysterious advertisements in newspapers with only the text 'Who is John Galt?' months before the book's release?

Throughout publishing history, certain marketing campaigns have transformed books into cultural phenomena. These innovative strategies have helped authors reach wider audiences and created lasting literary legacies. Test your knowledge about some of the most influential book marketing campaigns that changed how literature is promoted and consumed in the modern era.

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• Atlas Shrugged by Ayn Rand
• The Great Gatsby by F. Scott Fitzgerald
• Ulysses by James Joyce
• The Catcher in the Rye by J.D. Salinger

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