Which major mapping/geography brand underwent a significant logo redesign in 2013 that replaced its iconic compass rose with a minimalist pin design to reflect its transition to digital navigation?

The cartography and geographic information industry has seen dramatic evolution in branding over the decades. From traditional paper maps to digital navigation tools, companies have transformed their market positioning, logos, and brand identities to stay relevant. This trivia question focuses on a particularly interesting rebranding case study that demonstrates how geography-focused companies adapt to technological changes while maintaining their core identity.

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