Which celebrity's endorsement deal in 2003 is credited with reviving Chanel's image and helping boost their fragrance sales by over 30%?

Throughout marketing history, certain brands have been revitalized or saved from decline through strategic partnerships with celebrities. These endorsement deals often represent pivotal moments in corporate history, transforming struggling products into cultural phenomena. Test your knowledge about one of the most famous celebrity-driven brand revivals that changed the trajectory of a major company!

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