Which major retail chain was founded specifically to preserve and promote traditional handicrafts from rural artisans and now operates over 250 stores worldwide?

Retail brands often incorporate cultural traditions and heritage into their branding strategies to connect with specific communities or celebrate diversity. Some of the world's most successful retail brands have deep connections to cultural traditions that may not be immediately obvious to casual shoppers. Test your knowledge about how cultural traditions have shaped retail branding around the world!

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Fabindia
Anthropologie
MUJI
World Market