Which innovative customer loyalty approach was first pioneered by London's Royal Opera House in 2016 that transformed performing arts audience retention?

In the competitive world of performing arts, customer retention strategies have evolved significantly over the past decade. Theaters, opera houses, and performance venues worldwide have developed sophisticated loyalty programs to keep audiences coming back. This trivia question explores an innovative approach that revolutionized how performing arts venues build lasting relationships with their patrons. Test your knowledge about the business side of the stage!

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Dynamic pricing tiers that automatically reward frequent attendees with better seats at lower prices
The 'Behind the Curtain' digital membership program offering exclusive backstage content and artist interviews
Seasonal subscription packages with guaranteed same seats for all performances
The 'Encore Rewards' program that offered free concessions based on attendance frequency