Which company is credited with creating the first modern customer loyalty program in 1981 that used a database to track customer purchases and offer targeted rewards?

Customer loyalty programs have become a cornerstone of retail strategy, but their origins might surprise you! This trivia question explores the early history of retail loyalty programs that transformed how businesses retain customers. These programs have evolved from simple punch cards to sophisticated digital ecosystems that drive billions in revenue. Test your knowledge about the retail innovation that changed customer retention forever!

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American Airlines (AAdvantage program)
Starbucks (Coffee Club)
Walmart (Discount Club)
Sears (Shopper's Circle)