Which pharmaceutical company spent over $100 million marketing the first successful oral polio vaccine in the 1960s, including donating millions of doses to developing countries as part of their brand strategy?

The world of science is full of groundbreaking discoveries, but how companies market these innovations can be just as fascinating. From pharmaceutical giants to laboratory equipment manufacturers, scientific product marketing has shaped public perception of science for decades. Test your knowledge about the intersection of scientific innovation and product marketing with this challenging trivia question!

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Pfizer
Merck
Lederle Laboratories
Wyeth Laboratories