Which sports retail innovation was first to use body scanning technology to recommend perfectly-fitting athletic gear, reducing returns by over 40% within its first year of implementation?

Athletic retail has transformed dramatically with technology and consumer insights. Nike, Adidas, Under Armour and other major sports brands have invested millions in creating innovative shopping experiences. This poll tests your knowledge of a groundbreaking retail innovation that changed how athletes shop for performance gear and significantly impacted customer experience in the sports industry.

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Nike's Fit Technology scanning system (2019)
Adidas Virtual Try-On Mirror (2020)
Under Armour's Performance Fit analyzer (2021)
Puma's SmartFit digital measuring platform (2022)