In Blockbuster Video's peak years (late 1990s-early 2000s), what product category surprisingly accounted for over 20% of the company's total profit margin?

Before streaming dominated our viewing habits, physical media rentals were king. Blockbuster Video was once the undisputed giant of home entertainment, with over 9,000 stores worldwide. While most know Blockbuster for movie rentals, the company had diverse revenue streams that kept its business model thriving for years. Test your knowledge about one of the most interesting aspects of Blockbuster's retail strategy that many casual observers might have missed.

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Late fees from overdue rentals
Candy and concession sales
Video game rentals and sales
Branded merchandise (t-shirts, cups, etc.)