Which product placement deal in film history was the first to include a contractual guarantee of screen time and specific dialogue mentions, revolutionizing how brands negotiate their appearances in movies?

Product placement in film and television has become a sophisticated marketing strategy that blends brands seamlessly into storytelling. From obvious brand showcases to subtle integrations that enhance character development, filmmakers and advertisers collaborate to create authentic connections with viewers. This poll tests your knowledge of a historic product placement deal that changed how brands appear in major productions, setting a benchmark for ROI in entertainment marketing.

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Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
Ray-Ban sunglasses in 'Risky Business' (1983)
BMW Z3 in 'GoldenEye' (1995)
FedEx in 'Cast Away' (2000)