Which consumer psychology principle did 'Hamilton' most effectively leverage in its initial marketing campaign to create unprecedented demand?

Broadway shows represent not just artistic achievement but complex product offerings with unique marketing challenges. This poll explores the intersection of performing arts and consumer psychology in one of theater's most prestigious commercial venues. Test your knowledge about how Broadway productions are marketed, positioned, and sold to audiences in an increasingly competitive entertainment landscape.

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Scarcity marketing - emphasizing limited ticket availability and creating a perception of exclusivity
Social proof - primarily using celebrity endorsements and testimonials to drive ticket sales
Price anchoring - setting premium tickets at extremely high prices to make standard tickets seem like bargains
Sensory marketing - focusing primarily on the visual and auditory experience in advertisements