Which innovative product launch strategy did NASA use to build public anticipation for the James Webb Space Telescope that was NOT used for previous space telescope missions?

NASA's James Webb Space Telescope (JWST) was one of the most anticipated product launches in astronomical history. Beyond its scientific importance, it represented a massive product development and marketing challenge spanning decades. This poll tests your knowledge about the marketing and public engagement strategies that helped build public support for this $10 billion space observatory prior to its successful launch in December 2021.

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Creating a public-facing 'Webb Telescope Deployment Explorer' interactive web tool allowing people to virtually unfold the telescope's components
Releasing regular behind-the-scenes documentary videos showing telescope construction
Partnering with science museums to create physical models of the telescope for public display
Using social media platforms to share updates about the telescope's development milestones