Which telescope brand revolutionized astronomy product marketing in the 1970s by introducing the first 'lifetime warranty' on consumer telescopes, setting a new industry standard?

The astronomy equipment market has seen dramatic innovation and branding evolution over the decades. Top telescope manufacturers have employed various marketing strategies to distinguish themselves in a competitive field where precision and optical quality reign supreme. This poll tests your knowledge of a pivotal moment in astronomy product marketing that changed how amateur astronomers choose their equipment.

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Celestron, with their 'Stars for Life' guarantee program
Meade Instruments, with their 'Observatory Promise' warranty
Orion Telescopes, with their 'Stellar Protection' program
Takahashi, with their 'Cosmic Craftsmanship' guarantee